MS-104 – MANAGERIAL ECONOMICS

MS-104 – MANAGERIAL ECONOMICS
[Max. Marks: 85] [ Min. Marks: 34] 
Course Objective - To acquaint students with basic tools of microeconomics, which helps to take managerial decision and to evaluate impact of some macro features on divisions of managers.
UNIT – I
• ECONOMICS – A brief introduction
• Importance and Applicability of Managerial Economics.
• FIRM – Objectives and constraints.
UNIT – II
• CONSUMER & PRODUCER BEHAVIOUR – Basic concepts associated with consumers Behavior want, consumers demand – meaning, types and determinates (Demand function) and elasticity of Demand, Utility.
• Consumers Equilibrium – Utility Analysis, Indifference curve analysis
• Demand forecasting methods (Particular Emphasis on Regression Method)
• Basic concepts associated with producers behavior
• Production Function.
• ISO curves and least cost input combination.
• Laws of production. Laws of variable proportions and returns to scale.
UNIT – III
MARKET STRUCTURE – 
• Perfect competition, Monopoly, Imperfect competition – monopolistic, Oligopoly 
UNIT – IV
PRIC ING DECISIONS -
• Price Function
• Price discrimination
• Pricing methods in practice (Case Studies)
UNIT-V
• Theory of Cost
• Theory of Interest & Its Determinants 
• Theory of Rent 
• Cost Benefit Analysis - Private Vs. Public Goods - Government investment - Overall resource allocation - Steps in cost benefit analysis - Justification for the use of cost benefit analysis




Internal Assessment: Total Marks 15
Attendance 5 Marks
Test 5 Marks 
Seminars/Cases analysis/Presentations: 5 Marks 

Guidelines for Case analysis / presentations: - Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students’ performance. (Cases or Seminars can be given on individual basis or on group basis) 

REFERENCE BOOKS

Managerial Economics Varshney & Maheshwari
Managerial Economics : Concepts & Cases Mote, Paul & Gupta
Managerial Economics D.N. Dwivedi
Managerial Economics and Business Strategy Michel Baye (Mc Graw- Hill)
Managerial Economics Thomas R Christopher
(McGraw-Hill)
Managerial Economics D.C. Hogue
Introduction to Managerial Economics C.I. Savage & J.R. Small
Managerial Economics C.J. Stocks
Economics decision models I.L. Riggs
Theory of the Firm K.L. Cohen & R.M. Cyert
A Study of Managerial Economics D.Gopal Krishna

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